Email Marketing
Boost Engagement & Drive Sales with Proficient Email Marketing
- Direct & Personalised Communication
- Ongoing Optimisation
- Cost-Effective Strategy
- Higher Engagement & Conversions
- Measurable Results
- Customer Retention & Loyalty
Our Approach to Email Marketing
At Phone Us Today, we take a strategic approach to email marketing, ensuring your messages are not only engaging but also designed to deliver results. Here’s how we do it:
Research & Strategy Development
This includes segmenting your audience based on their behaviours, ensuring your messages are tailored to their needs. We also perform competitor analysis, identifying trends and opportunities in your industry to set your campaigns apart.
Creative Design & Copywriting
Our team at Phone Us Today crafts visually appealing, mobile-friendly email templates to ensure your content looks great across all devices. Each email includes a compelling CTA that drives users to take action, whether it’s making a purchase, signing up for a webinar, or visiting your website.
Email List Management
We focus on segmentation, dividing your email list based on user behaviours, interests, or demographics. This allows us to send highly targeted and relevant content to each subscriber, improving engagement and reducing the risk of unsubscribes.
A/B Testing & Optimisation
By tracking performance metrics like open rates, click-through rates, and conversions, we gather valuable insights to refine future campaigns. This iterative process ensures that your email marketing remains optimised for the best possible engagement and results, helping you get the highest return on investment.
Automation & Personalisation
We design welcome email series to engage new subscribers, abandoned cart emails to recover lost sales, and birthday/anniversary emails to create personal connections with your customers. Our drip campaigns nurture leads through the sales funnel by delivering targeted, relevant content over time.
Reporting & Analytics
Our reports include key metrics such as open rates, click-through rates (CTR), conversion rates, and revenue tracking, which allow you to measure the direct impact of your email campaigns on sales. We also monitor bounce rates, unsubscribe rates, and spam complaints to assess deliverability and engagement.
Research & Strategy Development
This includes segmenting your audience based on their behaviours, ensuring your messages are tailored to their needs. We also perform competitor analysis, identifying trends and opportunities in your industry to set your campaigns apart.
Creative Design & Copywriting
Our team at Phone Us Today crafts visually appealing, mobile-friendly email templates to ensure your content looks great across all devices. Each email includes a compelling CTA that drives users to take action, whether it’s making a purchase, signing up for a webinar, or visiting your website.
Email List Management
We focus on segmentation, dividing your email list based on user behaviours, interests, or demographics. This allows us to send highly targeted and relevant content to each subscriber, improving engagement and reducing the risk of unsubscribes.
A/B Testing & Optimisation
By tracking performance metrics like open rates, click-through rates, and conversions, we gather valuable insights to refine future campaigns. This iterative process ensures that your email marketing remains optimised for the best possible engagement and results, helping you get the highest return on investment.
Automation & Personalisation
We design welcome email series to engage new subscribers, abandoned cart emails to recover lost sales, and birthday/anniversary emails to create personal connections with your customers. Our drip campaigns nurture leads through the sales funnel by delivering targeted, relevant content over time.
Reporting & Analytics
Our reports include key metrics such as open rates, click-through rates (CTR), conversion rates, and revenue tracking, which allow you to measure the direct impact of your email campaigns on sales. We also monitor bounce rates, unsubscribe rates, and spam complaints to assess deliverability and engagement.
Types of Email Marketing Campaigns We Offer
At Phone Us Today, we offer a variety of email marketing services, all designed to help you achieve your business goals. Whether you’re aiming to build relationships with new customers, drive sales, or keep your audience informed, we’ve got you covered. Our services include welcome emails, which are the perfect way to engage new subscribers with a warm introduction and exclusive offers.
We also specialise in transactional emails, ensuring you keep customers updated with vital information such as order confirmations, receipts, and shipping details that foster trust and satisfaction. For businesses looking to promote specific products or services, our promotional campaigns help announce sales, discounts, or new product launches through compelling email content designed to increase conversions.
Frequently
How does email marketing benefit my business?
How often should I send email campaigns?
Can you help with list management?
How do you track the success of email campaigns?
We track key metrics such as open rates, click-through rates, conversion rates, and revenue to measure campaign performance and make data-driven adjustments.
Do you offer automation for email campaigns?
Yes, we specialise in creating automated email sequences that save you time and ensure timely communication with your audience.
